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São PauloSP —:— New YorkNY —:—

Custom production, now on the ground in New York.

Full-service, women-led. From concept to delivery — with two line producers living in the city where your project happens.

Produced in Mykonos, São Paulo, Rio de Janeiro, New York, Lisbon, San Francisco, Paris, Milan

Selected work

Events & brand experiences
YearClientFormatLocation
Sônia Guajajara at The Square, Casa de Vidro Sabrina Sato at The Square, Casa de Vidro Arnaldo Antunes at The Square, Casa de Vidro Erika Hilton at The Square, Casa de Vidro

The Square, staged across Lina Bo Bardi's Glass House and the Iguatemi store. Dinner, exhibition, talks and party, with a portrait studio and postcards printed on site for guests.

Programme
11 days
Artists
12
Venues
2
  • Venue & location
  • Guest programming
  • Portrait studio
  • Print on site
  • Drone film

H&M's arrival in Brazil. The brand's first store in the country opened at Iguatemi São Paulo on 23 August 2025, followed by Anália Franco on 4 September — a launch that drew queues of over an hour on opening day. Coverage and a full content package delivered to the brand, from a talent-led film to finished, retouched stills.

Stores
2
Opening days
23 Aug & 4 Sep 2025
Market
H&M's Brazil debut
  • Store opening
  • Talent
  • Content production
  • Retouching
  • Campaign film

Oakley with Brazil's biggest podcast, produced and shot as full event reportage — brand, creator and culture in the same room.

  • Creator partnership
  • Event production
  • Reportage stills

Single-day brand event run off a master checklist and call sheet, with crew, suppliers, timings and deliverables handled end to end.

  • Call sheet & schedule
  • Crew booking
  • Suppliers
  • Photo & video
The Odyssey premiere, New York The Odyssey premiere — full cast Christopher Nolan at the premiere The Odyssey premiere — cast line-up The Odyssey premiere, New York

Experiential production on the New York premiere after party for Christopher Nolan's The Odyssey.

Role
Experiential Producer
Venue
Maxime's
Occasion
NYC premiere
  • Venue
  • Guest management
  • Run of show
Louis Vuitton Cruise 27 Louis Vuitton Cruise 27 Louis Vuitton Cruise 27 Louis Vuitton Cruise 27 Louis Vuitton Cruise 27 Louis Vuitton Cruise 27

Bespoke museum and gallery partnerships for Louis Vuitton Cruise 27, through FOCUS × LVMH — placing the collection inside New York institutions rather than a built set.

Role
Cultural Partnerships Producer
Client
Louis Vuitton
Collection
Cruise 27
  • Institutional partnerships
  • Curation
  • Production
Experiential Producers Room, Maxwell Social, Tribeca Experiential Producers Room, Wythe Hotel, Brooklyn Experiential Producers Room, Protein Studios, London

A gathering series for New York's experiential production community, sold out at Maxwell Social and the Wythe Hotel.

Role
Production
Format
Brand power lunch
City
New York
  • Venue
  • Programming
  • Community
Also in the archive

Campaign, film and fashion for

Bottega Veneta
Tom Ford
Gucci
Belmond
Netflix
Adidas
Vogue
Dazed
La Roche-Posay
Minute Maid
See the full production archive
Who we are

We don't only show what we make. We show how we look.

Production, research and creative network. From the first reference to the last truck out, we connect brands to the people, places and culture that make a project land — and nothing is built mechanically.

São PauloRio de JaneiroNew York

What we do

Services
01

Research.

Locations, venues, artists and fabricators mapped against the brief, before a budget is drawn. Research is where a project is decided, not where it is decorated.

02

Events & experiences.

Openings, launches, dinners and cultural programming, produced end to end.

03

Film & campaign.

Complete moving-image production, plus commercial and editorial content in stills and film.

04

Concept to delivery.

Casting, crew, suppliers, permits, post-production and everything between start and wrap.

The team

São Paulo & New York

Four named people on the project, no rotating account team. Two of them live in New York.

MB

Mônica Borges

Executive Director

Booking editor at Vogue for five years, now a creative agent and executive producer — representing directors and creative talent alongside running productions end to end.

LF

Leila Ferrell

Founder & Executive Director

Founder and head of The Lemon Projects. As executive producer she has run advertising film for Belmond, Tom Ford, Johnnie Walker, Unicef and Oi, and fashion campaigns for Gucci, Adidas, Netflix, Vogue, Dazed, Forbes, Schutz and Farm.

BB

Brida Brando

Line Producer
Lives in New York

Director rep and creative talent curator, based in New York. Production credits across advertising with Grey New York and FIG, plus independent film.

MS

Michèle Saint-Michel

Line Producer
Lives in New York

Producer and cultural curator across live experiences, film and cultural projects. More than 300 artists, between New York and London.

MoMAThe MetGuggenheimNew Museum Brant FoundationLouis VuittonWhite Cube Millennium FilmCubitt ArtistsHypha Studios
Tom Ford, Rio de Janeiro

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